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USB Artwork Guidelines

USB Artwork Guidelines

To ensure that your promotional merchandise is the best that it absolutely can be, you’ll need to make sure your image or logo follows some simple guidelines. Using our online file upload is easy. Artwork can also be accepted on disc or email if it’s under 5MB or by FTP.

Artist working at computer desking sketching out potential logo designs.

Here are some simple guidelines to make sure your image will work for you:

  • If possible, submit your artwork as a vector file (Adobe Illustrator file or equivelant); it is the easiest to work with and has the best color results
  • If you must submit a raster file (can be more pixilated), make it a png file which has a more transparent background
  • We accept: .ai, .eps, .jpg, .jpeg, .pdf, .png, .psd, .tiff, .tif file types
  • Small text less than 8pt will not show up when printed
  • Consider if your logo will look presentable on small print areas
  • Submit your logo here. You can also email smaller logo files to your representative.

Once your order has been placed, virtual proofs will be sent via email for your approval. If we feel that your end product won’t look good due to some image issue, we will let you know so we can work on a way to remedy the problem.

Logo Tips

Whether you’re a pro or you’re just starting on your promotional marketing journey, we’ve compiled some easy to follow logo tips to help you succeed.

Use contrast and repetition for emphasis

Contrast: The principle of placing opposite elements(light and dark, smooth and rough texture, large and small, etc.) in a design to create visual interest. Repetition: The principle of reusing the same or similar elements throughout your design.

Play with positive and negative space for effect

Positive Space: The subject or focal point of your design. Negative Space: The space around your subject or focal point.

Linear and stacked logos are appealing to the eye

Left: Linear Logo. Right: Stacked Logo.

Positioning (near/far) of elements creates meaning

Elements places near and far in relation to eachother.

Symmetry or asymmetry can elevate meaning

Symmetrical logo. Asymmetrical logo.

Most logos only use 2 colors

Examples of logos with 2 colors. McDonalds. Baskin Robins 31 Flavors. FedEx.

Color schemes should reflect your business’s goal and have market appeal

Examples of logos with meaningful color schemes. Post-it, Animal Planet, Welch's.